Privacy Policy

1. Introduction

Azure Trail ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide, including:

• Name and contact details (email, phone number, address)
• Company information and job title
• Service preferences and requirements
• Communication preferences
• Any other information you provide in forms or communications

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and location data
• Browser type and version
• Device information
• Pages visited and time spent on site
• Referring website information
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• Providing and improving our IT consulting services
• Responding to inquiries and customer support requests
• Sending service updates and marketing communications (with consent)
• Analyzing website usage and improving user experience
• Complying with legal obligations
• Preventing fraud and ensuring security
• Conducting business operations and administration

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for marketing communications
• Contract: To fulfill our contractual obligations to provide services
• Legitimate Interest: For business operations, security, and website functionality
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist in our operations
• Legal Requirements: When required by law or legal proceedings
• Business Transfers: In case of merger, acquisition, or sale of assets
• Protection: To protect our rights, property, or safety of our users
• Consent: When you have given explicit consent for sharing

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally:

• Contact form data: 2 years from submission
• Marketing communications: Until you unsubscribe
• Website analytics: 26 months
• Customer service records: 6 years
• Legal and compliance records: As required by law

7. Your Data Protection Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us at [email protected]. We will respond within one month of receiving your request.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Our Cookie Policy provides detailed information about the types of cookies we use and how to manage your preferences.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure hosting and storage systems
• Regular security assessments and updates
• Access controls and staff training
• Incident response procedures

10. International Data Transfers

Your personal data is primarily processed within the UK. If we transfer data outside the UK, we ensure adequate protection through appropriate safeguards such as adequacy decisions or standard contractual clauses approved by the UK authorities.

11. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

13. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters, at ico.org.uk.