Cookie Policy

1. Introduction

This Cookie Policy explains how Azure Trail ("we," "our," or "us") uses cookies and similar tracking technologies on our website. This policy should be read alongside our Privacy Policy, which provides information about how we collect and use personal data.

By continuing to use our website, you consent to our use of cookies in accordance with this policy.

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" (deleted when you close your browser).

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

3.3 Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of our marketing campaigns.

3.4 Functional Cookies

These cookies enhance the functionality of our website by remembering your preferences and providing enhanced features.

4. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and they are subject to the respective third parties' privacy policies.

Third-party services we use:

• Google Analytics: Website analytics and performance measurement
• Google Ads: Advertising and conversion tracking
• Facebook Pixel: Social media advertising and analytics
• LinkedIn Insight Tag: Professional network advertising
• Hotjar: User behavior analytics and feedback (if applicable)

5. Managing Your Cookie Preferences

5.1 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored on your device
• Delete all or specific cookies
• Block cookies from specific websites
• Block all cookies (not recommended as it may affect website functionality)
• Set up notifications when cookies are being set

5.2 Browser-Specific Instructions

6. Impact of Disabling Cookies

Disabling certain cookies may impact your experience on our website:

• Strictly Necessary: Disabling may prevent core website functionality
• Analytics: We won't be able to improve our website based on usage data
• Marketing: You may see less relevant advertisements
• Functional: Enhanced features and personalization will be unavailable

7. Consent and Legal Basis

We process cookies based on the following legal grounds:

• Legitimate Interest: For strictly necessary cookies required for website functionality
• Consent: For analytics, marketing, and functional cookies (obtained through our cookie banner)

You have the right to withdraw your consent at any time through our cookie management tool or by clearing your browser cookies.

8. Data Retention

Cookie data is retained for different periods depending on the type of cookie:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Retained until their expiration date or until you delete them
• Analytics Data: Aggregated data retained for up to 26 months
• Marketing Data: Retained according to third-party service policies

9. International Transfers

Some of our third-party cookie providers may transfer data outside the UK/EEA. We ensure appropriate safeguards are in place for such transfers, including:

• Adequacy decisions by UK/EU authorities
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules
• Certification schemes

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Displaying a cookie banner for significant changes
• Sending email notifications for substantial changes (where we have your contact details)

11. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

For data protection matters, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk.